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Consumer Targeting via Interests, Hobbies and Lifestyles

Targeting consumers with physiographic selects will increase your ability to convert them into viable leads for your pipeline.

Physiographic Selects

Our Consumer Database was created to provide a wide range of information using thousands of selections. With over 260 Million Consumers in our database, our file allows you to refine leads by choosing from hundreds of different criteria. This includes hobbies and interests.

Targeted consumer data gives you the unique opportunity to improve your marketing strategies. (Leighton Interactive, Why Collecting Customer Data is Crucial). When you can promote your service or product through targeted physio graphics like interests or hobbies, it increases your ability to convert those leads into tangible revenue.

Tailor Your Message, Target Your Market

Did you know: Nearly 67% of consumers are willing to share data in exchange for better, more targeted marketing? (Morey, Forbath, and Schoop ?Customer Data: Designing for Transparency and Trust,? May 2015, HBR). While getting the psychographic data is important, applying it to your marketing is how you make it effective. For example: If a targeted consumer spends a lot of time participating in fitness and dance classes and you are trying to sell a product in the nutrition space, you can incorporate images or offers that involve fitness and dance.