Amy S | August 7, 2015
General Be consistent with sending frequency Include both HTML and text versions of emails Include an unsubscribe option Remove recipients who unsubscribe from your list right away Deliverability Maintain a consistent ‘From’ name and address Avoid spam words like FREE, fast cash and Act now! Avoid using all caps and exclamation marks as they trigger […]
Amy S | August 7, 2015
When using an email list, make sure your email is CAN-SPAM compliant. Read more about CAN-SPAM compliance rules HERE. Generally, CAN-SPAM compliance includes: Include an actual street address within your email. Offer an unsubscribe link in your email campaign. Make sure you have a ‘From’ email address that accurately reflects your business, and not […]
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