What should I know before sending out my email campaign, or sending to my email list from

General Be consistent with sending frequency Include both HTML and text versions of emails Include an unsubscribe option Remove recipients who unsubscribe from your list right away Deliverability Maintain a consistent ‘From’ name and address Avoid spam words like FREE, fast cash and Act now! Avoid using all caps and exclamation marks as they trigger […]

What are the laws associated with Email Marketing?

When using an email list, make sure your email is CAN-SPAM compliant. Read more about CAN-SPAM compliance rules HERE. Generally, CAN-SPAM compliance includes:   Include an actual street address within your email. Offer an unsubscribe link in your email campaign. Make sure you have a ‘From’ email address that accurately reflects your business, and not […]