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How many images can my email have?

Avoid using too many images in your email. DatabaseUSA.comģ recommends the 80/20 rule. This means, use 80% text & 20% image. Remember to use Ďalt tagsí for your email images. An alt tag gives the viewer a full description of the image, even if the image is not viewable. This is helpful for email recipients […]
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Why choose a responsive email?

New studies show that up to 67% of emails are opened on mobile devices†and tablets rather than desktops, which means that your emails need to be customized for these devices, too.†In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The likelihood of a cracked link or […]
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How can the subject line affect my email campaign?

First and foremost, email campaigns should always use a subject line thatís straight forward, not misleading. The subject line should be 100% relevant to your emailís content. Avoid using spam words in your subject line like: FREE, fast cash, Act now! Avoid using all caps, exclamation marks, and dollar signs, as these symbols and words […]
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What is the difference between a non-responsive email and a responsive email?

Non-responsive emails are truly a one-size-fits-all email. They are built from templates using the margins typically seen on a desktop computer. A responsive email automatically adjusts to fit the margins on your phone, tablet, or desktop computer.
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