Avoid using too many images in your email. DatabaseUSA.com® recommends the 80/20 rule. This means, use 80% text & 20% image. Remember to use ‘alt tags’ for your email images. An alt tag gives the viewer a full description of the image, even if the image is not viewable. This is helpful for email recipients […]
New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The likelihood of a cracked link or […]
First and foremost, email campaigns should always use a subject line that’s straight forward, not misleading. The subject line should be 100% relevant to your email’s content. Avoid using spam words in your subject line like: FREE, fast cash, Act now! Avoid using all caps, exclamation marks, and dollar signs, as these symbols and words […]
Non-responsive emails are truly a one-size-fits-all email. They are built from templates using the margins typically seen on a desktop computer. A responsive email automatically adjusts to fit the margins on your phone, tablet, or desktop computer.
