Avoid using too many images in your email. DatabaseUSA.com® recommends the 80/20 rule. This means, use 80% text & 20% image. Remember to use ‘alt tags’ for your email images. An alt tag gives the viewer a full description of the image, even if the image is not viewable. This is helpful for email recipients who have an email provider they does not automatically load images. Learn more about adding alt tags to your email HERE.