Business Email Campaign Expectations Overall:
  • Open Rates: 1% 10%
  • Click-To-Open Rate: 2 15%
  • Bounce Rate: 5% 20%
Average:
  • Open Rates: 2% 6%
  • Click-To-Open Rate: 5% 10
Consumer Email Campaign Expectations Overall:
  • Open Rates: 1% 15%
  • Click-To-Open Rate: 3% 12%
  • Bounce Rate: 5% 20%
Average:
  • Open Rates: 4% 11%
  • Click-To-Open Rate: 7% 10%