Business Email Campaign Expectations Overall:
  • Open Rates: 1% – 10%
  • Click-To-Open Rate: 2 – 15%
  • Bounce Rate: 5% – 20%
Average:
  • Open Rates: 2% – 6%
  • Click-To-Open Rate: 5% – 10
Consumer Email Campaign Expectations Overall:
  • Open Rates: 1% – 15%
  • Click-To-Open Rate: 3% – 12%
  • Bounce Rate: 5% – 20%
Average:
  • Open Rates: 4% – 11%
  • Click-To-Open Rate: 7% – 10%